Hi, I'm Alaina!
A digital and analogue intuitive artist, living in Hertfordshire, UK, with my Danish husband, two energetic children and an even more energetic dog.
I've always loved creative expression, and in 2014, after two university degrees (English and Software Development) and a string of unsatisfying desk jobs, I started building my own creative business online.
At first, I sold digital design resources like graphics, patterns, photoshop styles, and fonts. In 2018, I discovered the Procreate app and fell in love. I loved how it made digital art accessible in a way I hadn't seen before: powerful but user friendly and budget friendly. I started creating brushes for intuitive abstract art and building a community around digital art as a therapeutic form of self-expression.