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Hi, I'm Alaina!

A digital and analogue intuitive artist, living in Hertfordshire, UK, with my Danish husband, two energetic children and an even more energetic dog.


I've always loved creative expression, and in 2014, after two university degrees (English and Software Development) and a string of unsatisfying desk jobs, I started building my own creative business online.


At first, I sold digital design resources like graphics, patterns, photoshop styles, and fonts. In 2018, I discovered the Procreate app and fell in love. I loved how it made digital art accessible in a way I hadn't seen before: powerful but user friendly and budget friendly. I started creating brushes for intuitive abstract art and building a community around digital art as a therapeutic form of self-expression.

Yes, digital art is "real" art

I believe art isn’t defined by the tools you use, or even by how “good” it is. Art is simply creative expression. Some create with traditional materials, others with pixels. Some are highly skilled, some are just starting out, and all are valid. If you create, you are an artist.


Procreate Brushes

I create Procreate brush sets that feel intuitive and joyful to use, designed as a little doorways into play and exploration. Each brush set takes months to develop because I'm thinking about how they'll feel in your hands, what they'll help you express, and how they'll remove technical obstacles between you and your creative vision.


Midcentury Magic for Procreate

$24.00

Gold Rush for Procreate

$24.00

Mixed Media Collage Brushes for Procreate

$24.00

Fiber Art Brushes for Procreate

$24.00

Pressed Flower brushes for Procreate - Herbarium vol. 2

$21.00

Greenery Brushes for Procreate - Herbarium vol. 1

$21.00



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